STARBUCKS X LINE FRIENDS HOLIDAY COLLABORATION
Little gifts can make a big impact. They can let someone know we’re thinking of them. They can show how much we care. And they can help us connect, even when we’re apart.
Starbucks X LINE FRIENDS, celebrates the joys of the season through the playful lens of BROWN & FRIENDS. The result is a collection of products that make great gifts for those wanting to spread a little merry to their loved ones.
Starbucks APAC
Head of Design
Mike Choy
Art Director
Ting Ting Chang, Minji Pyen
Copywriter
Alex Demello
Motion Artist & Editor
Kaleb Lai, Grey Lai
In order to build hype and anticipation, we first release a teaser…
Almost wrapped and ready for you. Our holiday collection is coming soon! #StarbucksX
… then we reveal the collab by continuing the story of Brown’s surprise gift.
Gift a little merry this holiday with our all-new Starbucks X LINE FRIENDS collection. Featuring playful illustrations of BROWN & FRIENDS having holiday fun together, this collection of reusable mugs, tumblers, and more is sure to surprise and delight your loved ones.
#StarbucksXLINEFRIENDS #LittleGiftsOfMerry
More social content are posted throughout the campaign to drive engagement
Instagram Story Gift Guides
Customisable templates that allow each market to use Instagram’s native function, shopping stickers, to showcase products and build awareness of the collab.
Last Minute Gifting Story
Struggling to find the perfect gift? Don't sweat it. Our STARBUCKS X LINE FRIENDS collection is sure to make that special someone smile.
