NEW NORMAL WITH CHARLES SCHWAB
CHALLENGE
Soaring inflation. A strong U.S. dollar. Persistent volatility. The market is constantly changing, and investors are met with challenges to navigate the “new normal”. How can we really talk to the concerns of US investors and traders, and differentiate Schwab from its competition with its unparalleled expertise and leading range of professional tools & platforms?
IDEA
With thought-provoking copy and a simple but witty art direction, we speak to engaged and mature investors through key topics that influence the ever-changing U.S. market.
Get expert guidance on the new U.S. investing normal with Schwab.
Charles Schwab
Creative Director
Jerome Ooi
Art Director
Ting Ting Chang
Copywriter
Alex Demello
Account Director
Kaki Li
Alternative Art Direction
Another direction explored in the early stages of the creative process, experimenting with glassmorphism and more abstract representations of the copy.