NEW NORMAL WITH CHARLES SCHWAB

CHALLENGE

Soaring inflation. A strong U.S. dollar. Persistent volatility. The market is constantly changing, and investors are met with challenges to navigate the “new normal”. How can we really talk to the concerns of US investors and traders, and differentiate Schwab from its competition with its unparalleled expertise and leading range of professional tools & platforms?

IDEA

With thought-provoking copy and a simple but witty art direction, we speak to engaged and mature investors through key topics that influence the ever-changing U.S. market.

Get expert guidance on the new U.S. investing normal with Schwab.

Charles Schwab

Creative Director
Jerome Ooi

Art Director
Ting Ting Chang

Copywriter
Alex Demello

Account Director
Kaki Li

Alternative Art Direction

Another direction explored in the early stages of the creative process, experimenting with glassmorphism and more abstract representations of the copy.

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